With McLaren’s pledge to add a new vehicle to their lineup each year, 2015 is approaching quickly, and today, McLaren has launched a teaser campaign for their highly anticipated affordable model. This campaign, which was initiated by a teaser video, goes by the name of Black Swan. A Black Swan symbolizes something groundbreaking that “challenges beliefs,” and I believe that McLaren is referring to the new affordable model as being the black swan to their rivals’ white swans.

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